The harmful use of alcohol worldwide accounted for an estimated 3 million deaths in 2016.¹ The main alcohol-attributed causes of death include liver cirrhosis, cardiovascular disease (CVD), some cancers (eg, mouth and throat, oesophagus, and liver), tuberculosis, pneumonia, alcohol use disorders, and injuries

Higher alcohol intake increased the risks of death overall and from major diseases for men in China. There was no genetic evidence of protection from moderate drinking for all-cause and cause-specific mortality. 

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We all want our families and communities to be healthy and safe, but right now far too many families and communities are experiencing harm from alcohol. Alcohol-induced deaths are at their highest rate in a decade,i  and there are increases in people being hospitalised and seeking treatment for alcohol use.ii 

There is strong evidence that exposure to alcohol marketing increases the likelihood that children will start drinking alcohol at an earlier age and at higher risk levels.iii 

This is why we need to do all we can to ensure that children are not exposed to alcohol marketing or targeted by alcohol companies. 

After almost four months, and following a number of community complaints and Parliamentarians calling for action, the alcohol industry’s own Alcohol Beverages Advertising Code (ABAC) Scheme has admitted that an alcoholic product based on a popular soft drink has been designed to appeal to children.iv This comes after ABAC already provided pre-approval for the product’s marketing. 

Asahi has known that there was community concern over their product, but instead of taking action, the company started rolling it out on tap in pubs, showing it has no concern about the complaints that have been raised via ABAC. Asahi also had no regard for the fact that the product is being promoted prolifically through TikTok by young Australians, who are sharing videos about how the product masks the taste of alcohol and appeals to young people.v 

In practice, ABAC’s acknowledgement that this alcoholic product appeals to children in its design does nothing to address the fundamental issue with how alcoholic products are marketed in Australia. 

Advertising and marketing of addictive products that cause substantial harm, including the design of their packaging, should be required to follow Government-led rules that protect our children, families and broader community. 

For more than 20 years, the alcohol industry has largely set its own rules for advertising through the voluntary ABAC Scheme. The rules the industry has developed for itself are weak and littered with loopholes.vi Community complaints are often dismissed, and even when breaches are upheld, there are no consequences. Companies like Asahi are left to themselves to decide what action, if any, to take. 

The failures and fundamental flaws of the ABAC Scheme continue to leave our community at risk of harm from alcohol marketing. 

The ABAC Scheme is completely voluntary, with no legislative basis for holding alcohol companies accountable for their marketing practices. 

The Australian community wants change. 

Seventy five percent of Australians agree that alcohol companies should not be able to set their own rules for how they advertise alcohol.6 

We, the undersigned, call for Government-led regulation of alcohol marketing in Australia that is independent of the alcohol industry – a comprehensive legislative framework with enforcement measures that effectively stop harmful alcohol marketing. 

It’s time to put the health and wellbeing of our families and communities first. 

Yours sincerely, 

For Signed Statement Call for Government action on alcohol product marketing ​ | FARE

Alcohol companies are misleading people with ‘low sugar’ labels. A nationally representative poll exposed how alcohol companies use deceptive labels to hinder people’s recognition about the health risks of their own products. The number of people who understood that alcohol is unhealthy fell from 48% to 40% when a “low carb” claim was added, and fell to 37% when a “low sugar” claim was added on the label. This is a 22.9% decline in the recognition that alcohol is harmful to human health.
“All alcohol products increase the risk of cancer, regardless of their sugar or carbohydrate content,” Cancer Council says.

Low carb and low sugar labels hinder recognition of alcohol risks: In August 2023, the George Institute for Global Health conducted a nationally representative survey of 1,000 adults on behalf of Alcohol Change Australia that asked people to rate the healthiness of different alcoholic products, and to assess how low carb and low sugar messages would affect the number of alcoholic beverages they would consume.

The number of people who understood that alcohol is unhealthy fell from 48% to 40% when a low carb claim was added, and fell to 37% when a low sugar claim was added. This is a 22.9% decline in the recognition that alcohol is harmful to human health.

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“Sustained abstinence from alcohol after treatment for alcohol use disorder is associated with substantial recovery of neural and non-neural tissue that contributes to the thickness of the human cortex.”

A recent scientific study has unveiled promising news for individuals recovering from alcohol abuse. Researchers discovered that the brains of those who abstained from alcohol for approximately 7.3 months exhibited significant improvements in brain structure, suggesting a remarkable potential for recovery. This new finding, published in the journal Alcohol, provides hope for people with alcohol use disorders and underscores the importance of sustained abstinence. (Source: https://www.sciencedirect.com/science/article/abs/pii/S074183292300263X

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Under critical reform coming into effect from 7 November 2023 being intoxicated in public will be treated as a health issue, not a crime.

To ensure people who are intoxicated in public can access culturally appropriate and effective supports that prioritise their health, safety and wellbeing, a new evidence-driven, health-based service model will replace the current criminal justice approach.

From 7 November, people will not be placed in a police cell or arrested solely for being drunk in public, with intoxication no longer the threshold for intervention.

Victoria Police and Ambulance Victoria will continue to respond where there are community safety or emergency health risks.

Current laws making public intoxication a crime have disproportionately impacted Aboriginal people and other diverse communities across Victoria.

The government will deliver services for Aboriginal people in locations across regional and metropolitan areas, and a service for all people across Melbourne.

Licensee obligations

Under the reform, licensees’ obligations will not change. It will still be an offence to allow drunk people on licensed premises and to serve alcohol to an intoxicated person.  

While police will still be available to assist with incidents in and around your venue that require a police response, this is an opportunity to support Victoria’s broader transition to a health-based approach for those most in need of support. (for more Liquor Control Victoria)

Also see

• DRUNKS – Public Drunkenness, Legislation and Public Safety
• Alcohol-related injury: hospitalisations and deaths (Australia 2019-20)