Government oversight and the now legal promotion of ‘getting high’ under government legislation, sees Canadian Government as the new promoter, permitter and pusher of weed! Regardless of outcomes! (Dalgarno Institute)

Legalization has drawn a whole new segment of people who prefer to use legal cannabis and are willing to pay more for it, said Jennifer Lee, the lead partner managing the cannabis sector for consulting firm Deloitte.

“Government oversight does bring a whole new cohort to the market,” she said. “They could have tried it on the black market. They just chose not to, because they wanted to know it was a safe product.”

Generally, she said her research has shown that people over 55 are most enticed by this market, because they dabbled in marijuana years ago and can afford to pay more for legal weed.

People with no cannabis experience often ask for cannabidiol, also known as CBD, a non-psychoactive extract that is used to treat pain and anxiety, said Mike Babins, owner of Evergreen Cannabis in Vancouver.

“They come in here saying, ‘I have no desire to get high. I just want CBD,’ ” Babins said. “And we say, ‘Why? What’s so wrong with being high? Do you think it’s like all those old propaganda movies and you’re going to think you’re a bird and you’re going to jump out the window with all the pretty colours and your family will find you dead on the front lawn?’ ”

Sometimes people still want to stick with CBD, but for those who are willing to try cannabis containing THC, the mind-altering ingredient, staff guide them toward lower-dose products 

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