{"id":2599,"date":"2020-08-28T09:58:29","date_gmt":"2020-08-27T23:58:29","guid":{"rendered":"https:\/\/www.dalgarnoinstitute.org.au\/wp_site\/cannabis-as-medicine-pot-propaganda-emotive-anecdote-marketing-manipulation-and-the-side-stepping-of-science\/"},"modified":"2025-11-10T12:45:25","modified_gmt":"2025-11-10T01:45:25","slug":"cannabis-as-medicine-pot-propaganda-emotive-anecdote-marketing-manipulation-and-the-side-stepping-of-science","status":"publish","type":"post","link":"https:\/\/www.dalgarnoinstitute.org.au\/wp_site\/cannabis-as-medicine-pot-propaganda-emotive-anecdote-marketing-manipulation-and-the-side-stepping-of-science\/","title":{"rendered":"Cannabis as \u2018Medicine?\u2019: Pot Propaganda, Emotive Anecdote, Marketing Manipulation, and the Side Stepping of Science"},"content":{"rendered":"<p>Informing the Public or the Public informing?<\/p>\n<p>In April 2019 headlines trumpeted that, <a href=\"https:\/\/7news.com.au\/lifestyle\/healthmedicine\/medical-cannabis-supply-to-reach-new-high-with-first-ever-pot-factory-in-nsw-c-61425\">Medicinal cannabis supply to reach new high with first-ever pot factory in NSW<\/a>, so goes all such cannabis focused by lines these days, unhelpfully painting cannabis in a \u2018health\u2019 light. Of course, click bait phrases are engaged for further reading. However, it was the announcement of a research facility to develop our own Cannabis Medicines \u2013 even though GW Pharma in England was just putting their decade long clinically trialled epilepsy medicine into the market.<\/p>\n<p>As of this August the facility is producing.<\/p>\n<p>One tabloid outlet, Channel 7\u2019s news program The Latest, made a story of this on the evening of 20th of August. The segment went, as most tabloid news goes, with shallow data and then lathers of personal, and clearly uniformed, commentary.<\/p>\n<p>The host Michael Usher was quick to recount his experience of the \u2018miraculous\u2019 transformation he saw in a fitting child when plied with one of Colorado\u2019s \u2018home brew\u2019 cannabis tinctures (most likely the now infamous Charlottes Web). Then after further endorsing comments about people illegally importing the substance in desperation, was critical of authority\u2019s perceived lack of action.<\/p>\n<p>Then he crossed to two \u2018social commentators\u2019 \u2013 not cannabis clinicians, or medical experts \u2013 just \u2018influencers\u2019 who then waxed lyrical about the need to not let \u2018big pharma\u2019 hijack this new wonder drug, and to top off this \u2013 Big Marijuana Playbook\u2019 pitch \u2013 the statement came; \u201cWe seem to forget that parents know more often that not what is best for their children.\u201d<\/p>\n<p>There you have it! What more is needed?<\/p>\n<p>Tabloid news endorsement \u2013 personal anecdote, and a parent grieving heart, is all we need for a product to be declared a \u2018medicine\u2019 and then self-prescribed for whatever ailment you believe it will help with. However, any \u2018science\u2019 that disagrees with this new manufactured consensus, is at best ignored, as \u2018my gut feeling\u2019 is far better than evidence-based clinical research.<\/p>\n<p>******<\/p>\n<p>In recent announcements too, Victoria and Tasmania are also to have\/have new Cannabis Facilities of some kind \u2013 As nationally, other \u2018industry\u2019 permission is being granted for this apparent \u2018science skipping\u2019 policy progress.<\/p>\n<p>The headlines pealed forth that Australia\u2019s biggest <a href=\"https:\/\/www.smh.com.au\/business\/companies\/australia-s-biggest-medicinal-cannabis-plant-to-be-built-in-secret-melbourne-location-20200529-p54xlw.html\">medicinal cannabis plant<\/a> is to be built in Melbourne! (unintentional and amusing double entendre aside) It always remains a little tragic when <a href=\"https:\/\/www.dalgarnoinstitute.org.au\/wp_site\/cannabis-resource-library\/\">our long-submitted warnings<\/a> about \u2018thin end of wedge\u2019 policy creep emerges.<\/p>\n<p>Of course, the relentless propaganda (disguised as \u2018health marketing\u2019) on the purported panacea properties of pot, combines with a doubling down on all efforts in the \u2018we have to make this weed thing work for us somehow\u2019, mentality lend themselves to an ever blinding (at the very least, myopic) bias that largely ignores not only minor <a href=\"https:\/\/www.medicalnewstoday.com\/articles\/cannabinoids-including-cbd-may-interact-with-prescribed-drugs?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=MNT%20Weekly%20News&amp;utm_content=2020-08-19&amp;utm_country=AU&amp;utm_hcp=no&amp;apid=32370179&amp;utm_term=MNT%20Weekly%20News\">\u2018side effects\u2019<\/a> of this unpredictable product, but the real and often <a href=\"https:\/\/smokescreenmovie.org\/\">irreparable long term harms.<\/a><\/p>\n<p>Sure, at the moment, other than the pro-pot pushers, and their \u2018addiction for profit\u2019 financiers, no credible voice in the scientific and policy space is suggesting cannabis should attain the protected status of alcohol (not yet, anyway) but the every noisy clamor to validate this product as \u2018medicine\u2019 is enabling creative, if not fallacious means, to give it even a spurious legitimacy in those important echelons.<\/p>\n<p>State governments are trying to be the first to get big farms and processing plants up, believing a \u2018boon\u2019 in the faux pharmaceutical space will emerge \u2013 it hasn\u2019t anywhere else \u2013 but that isn\u2019t stopping the equity rescue pursuit of bad investment.<\/p>\n<p>The most disturbing thing in this process, is that legitimate, thorough, and best practice clinical trials have been, if not negated, then massaged to fit a new approval mechanism.<\/p>\n<p>Not a clear authoritative pre and proscription model \u2013 one that only thorough and exhaustive trials can produce \u2013 rather a \u2018recommendation\u2019, <a href=\"resources\/the-conundrum-continues.html\">based on analysis of some evidence-based data,<\/a> and a plethora of anecdotal testimonials.<\/p>\n<p>It appears on the weight of the (often celebrity endorsed and pop-culture lauded) stories, long term impacts on consumers is of little regard if the \u2018felt need\u2019 is being met, even if only subjectively, and if only for the interim.<\/p>\n<p>The message being sent to the most vulnerable of those consumers \u2013 Children is, <a href=\"https:\/\/www.dalgarnoinstitute.org.au\/wp_site\/wp-content\/uploads\/2019\/08\/CannabisDebatesDebcles2-0819.pdf\">\u2018as long as any symptom is managed, it matters little what may come next.\u2019<\/a><\/p>\n<p>The Potential Thalidomide Parallel and Big Tobacco Playbook<\/p>\n<p>What is of grave concern is that the Thalidomide disaster that Australia could have avoided if it followed the USA lead back in the 1960\u2019s, is consistently being ignored in the reviewing and research space.<\/p>\n<p>The United States FDA (Food &amp; Drug Administration) never authorized this experimental drug for \u2018morning sickness\u2019 and consequently saw <a href=\"https:\/\/www.google.com\/search?q=which+nation+banned+thalidomide+first&amp;oq=which+nation+banned+thalidomide+first&amp;aqs=chrome..69i57j33.9309j0j8&amp;sourceid=chrome&amp;ie=UTF-8\">less than 50 babies born with deformities<\/a>, whilst in Australia, thousands of casualties were had, whom all still live with disabilities today. <a href=\"https:\/\/www.smh.com.au\/national\/thalidomide-victims-receive-89m-compensation-20140207-325pf.html\">Even the long fought for settlement for damages<\/a> changed little to the permanent and ignored (or played down harms) of this purported panacea for morning sickness.<\/p>\n<p>The caution exercised by the US Federal government is being worn thin by the predatorial nature of Pot promotors, consequently concerns about <a href=\"https:\/\/drugfree.org.au\/images\/Could_medical_cannabis_be_the_new_THALIDOMIDE_Fears_of_a_crisis_.pdf\">cannabis being a potential new Thalidomide threat<\/a> are being largely and, it would appear, willfully ignored.<\/p>\n<p>What vexes even more, is the same willful ignorance is being exercise around Big Marijuana\u2019s unabashed plagiarizing of the <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC2879177\/\">Big Tobacco marketing playbook<\/a>. They are, arguably, following it to the letter, and somehow the authorities that took four decades to <a href=\"https:\/\/youtu.be\/mEZ7A6RXbic\">wake up to the con of the tobacco industry<\/a>, are swallowing the pitch, hook, line, and sinker. It is as if they have never seen this before and in their newfound naivete are blithely embracing the strategy as fiscally wise and harm limited.<\/p>\n<p>The Australian Push<\/p>\n<p>In very recent weeks another license was granted. Medicinal cannabis producer and developer<a href=\"https:\/\/www.businessnewsaus.com.au\/articles\/mgc-pharma-bags-vital-medicinal-cannabis-import-licence.html\"> MGC Pharma (ASX: MXC)<\/a> will see its logistics processes streamlined following the granting of a new import licence.<\/p>\n<p>According to news reports\u2026 \u201cIssued by the Australian Office of Drug Control (ODC) the import licence will enable MGC to directly import Schedule 4 (prescription only medicine) and Schedule 8 (controlled drugs) medicinal cannabis products into Australia from its European production facility.\u201d<\/p>\n<p>This Canadian company, along with others have long looked to target Australia as a possible source of renewed revenue, as that nations burgeoning legalization experiment is failing to produce even a modicum of the cornucopian realities it promised and in <a href=\"https:\/\/www.dalgarnoinstitute.org.au\/wp_site\/wp-content\/uploads\/2020\/03\/CCTour-_And_then_there_were_three_Markets24-01-20.pdf\">current reality is just plain failing.<\/a><\/p>\n<p>Perhaps the most concerning issue we see emerging is, as we opened here, in the policy, practice and regulation space around this unpredictable and highly engineered product.<\/p>\n<p>The Therapeutic Goods Administration (TGA) have, laudably, been reining in the misuse of another plant-based drug \u2013 opiates \u2013 as the harms from this misappropriated and misused pain manager exploded.<\/p>\n<p>You would think this would act as a profound cautionary tale when it comes to releasing further \u2018medicines from nature\u2019, particularly the ones that have been so engineered that there is little resemblance to their natural state.<\/p>\n<p>The fervency to unleash \u2018cannabis\u2019 as a medicine has been fueled by the relentless propaganda machine and the anecdotes, they engage to promote this product. Yet, the scientific bodies charged with ensuring not only efficacy, but safety \u2013 the AMA and TGA \u2013 seem (for the most part) to be bowing to public pressure and now we appear to be \u2018voting\u2019 on medicine, and that not via democratic political process, but \u2018social media consensus\u2019.<\/p>\n<p>The TGA \u2018Pass\u2019?<\/p>\n<p>Under the \u2018Accessing Unapproved Products\u2019 the TGA have listed the following \u2018caveat\u2019.<\/p>\n<p>Medical Cannabis <a href=\"https:\/\/www.tga.gov.au\/medicinal-cannabis-guidance-documents\">Guidance Documents<\/a><\/p>\n<p>This new \u2018category\u2019 of allowance by the TGA, is not a recommendation, as no exhaustive clinical trial evidence exists to do so. Anecdotal and placebo effect data cannot pass for best practice science, that is why this new \u2018category\u2019 has been included and is it simply another step toward \u2018rescheduling\u2019 this drug?<\/p>\n<p>Even the wording on the TGA site under \u2018Why are these Guidance Documents developed?\u2019 is indicting.<\/p>\n<p>Many prescribers and dispensers know very little about medicinal cannabis because there has been little research on medicinal cannabis for many years and there is not much information on medicinal cannabis provided in most medicine and pharmacy courses.<\/p>\n<p>Dr Kevin Sabet, former Drug Czar for three US Presidents, and Co-Founder and President of Smart Approaches to Marijuana (SAM) writes insightfully and compassionately in <a href=\"https:\/\/learnaboutsam.org\/the-issues\/rescheduling-marijuana\/\">warning against rescheduling<\/a> of Cannabis in any context, no less for the<a href=\"http:\/\/waynelawreview.org\/much-ado-about-nothing-why-rescheduling-wont-solve-advocates-medical-marijuana-problem\/\"> \u2018potential of medical use\u2019.<\/a><\/p>\n<p>So, back to the grand new industry announcements; they are investing millions to produce what exactly in Victoria (or elsewhere for that matter)?<\/p>\n<ul>\n<li>National inquiry into CBD producers is currently in play with no findings handed down,<\/li>\n<li>The Victorian Enquiry into Cannabis seeking submissions but will not commence review until September.<\/li>\n<li>TGA have only approved Cannabis based pharmaceuticals, Sativex \u00ae and very recently Epidiolex \u00ae<\/li>\n<\/ul>\n<p>So, what information does <a href=\"https:\/\/drive.google.com\/file\/d\/1QHcbGkdgR-sT7nwu6bHz0nhQ-XKX5Vm1\/view\">Cannvalate who are promoting pot product as if it was a clinically trialed medicine<\/a> have that gives them confidence to invest so heavily?<\/p>\n<ul>\n<li>Is it because they already know they will be the key wholesaling enterprise so a \u2018Big Pharma brand\u2019 may start developing medicines, and such manufacturers have better access to primary product, without \u2018middle-men\u2019 and less potential for contamination\/degradation in shipping processes? That certainly has a legitimate tone, but there is still no legislative pass to guarantee this, or this there?<\/li>\n<li>Are they aware that this new TGA \u2018rework\u2019 is just an echo of the U.S. Food and Drug Administration\u2019s lack of resources to act in accordance with best practice as the following reveals\u2026<\/li>\n<\/ul>\n<p>The FDA occasionally sends Warning Letters to online CBD dealers telling them to stop making unsupported medical claims for their products. For the most part, the dealers are quick to comply as their customer base is well-schooled in knowing precisely what it wants. Even here, however, there are legislative initiatives presently being considered that would redefine these products to exempt them from these FDA regulations.<\/p>\n<p>If motivated to do so, the FDA could stop sales of CBD and THC. Pursuant to the FD&amp;CA, when a substance is identified as a drug and approved as such by the FDA, all subsequent producers of the drug must obtain prior FDA approval before the drug can be marketed in food or medicine. Thus far, the FDA has shown little interest in enforcing this provision. Instead, the agency seems satisfied that warned CBD sellers have complied with the agency\u2019s letters and deleted unsupported medical claims, as ordered. One of the warned CBD dealers actually posted the FDA Warning Letter on its website and added a link to the agency\u2019s lab report to show customers just how high the CBD content was in its products.<\/p>\n<p>Nominally, the DEA and Federal Bureau of Investigation (FBI) retain authority to enforce the marijuana and THC provisions of the CSA, but the actions of the 115th Congress in passing the Farm Bill weakened this authority and virtually eliminated it with respect to finished products containing hemp-based ingredients. When it comes to marijuana law enforcement, federal efforts are now focused mostly on cartel-related cross-border and maritime bulk smuggling operations. Oddly, success in reducing imported marijuana drives up consumer demand and increases the value of domestic supplies.<\/p>\n<p>More so, we must ask,<\/p>\n<ul>\n<li>Who is \u2018prescribing\u2019 cannabis \u2018medicines\u2019 and in what formulation? If Sativex and Epidiolex, then fine, we don\u2019t need \u2018cannabis clinics\u2019 for this?<\/li>\n<li>Where are these patients coming from?<\/li>\n<li>How does one define the term \u2018patient\u2019 and as actual <a href=\"https:\/\/cosmosmagazine.com\/biology\/the-bad-science-of-medical-cannabis\">cannabis based medicines have no curative properties, and very limited symptom management value<\/a>, what is this being \u2018prescribed for\u2019?<\/li>\n<li>To repeat, the science is clear \u2013 cannabis as properly trialed pharmaceutical grade medicine is limited to two (perhaps three) current clinically trialed formulations \u2013 Sativex, Epidiolex and the rest is not medicine, at best is a poorly vetted \u2018supplement\u2019.<\/li>\n<li>What are the unwitting public being led to believe and who is driving the decision making on this? Science, due process, and government? Or, are Anecdotes, celebrities and sentiment driving policy on medicine now?<\/li>\n<\/ul>\n<p>Victorian Legislative Council called earlier this year for submissions from the public on how cannabis should be managed in Victoria, with a focus on what assisting Young People stay away from Cannabis may look like.<\/p>\n<p>If one where skeptical \u2013 and we most certainly need to be with the momentum of the marijuana marketing machine driving perception, not fact or science \u2013 one could deduce this looks a lot like another preemptive ploy by the state government to back their unleashing of \u2018weed\u2019, as if it were a fait accompli? For instance, they maybe intimating that they have a campaign of \u2018protective elements\u2019 for young, whilst they enable the \u2018grown ups\u2019 to enjoy the weed, with impunity?<\/p>\n<p>Of course, my cynicism could be entirely misplaced and no under handed blanket permission for cannabis use be given to the ever more \u2018cannibidazzled\u2019 public.<\/p>\n<p>One thing will remain, and only time will bring our collective awareness to the inevitable and sad conclusion; increased use of this unvetted drug will only increase harms to individuals, families, communities, and the governments that foster this. That, as with Thalidomide and Tobacco, is a guarantee.<\/p>\n<p>******<\/p>\n<p>For a genuine investigative journalistic examination of the Cannabis issue, both \u2018medicinal\u2019 and \u2018recreational\u2019, the exemplary report was <a href=\"https:\/\/www.youtube.com\/watch?v=NrbHdT3ZaWs&amp;feature=youtu.be\">SBS Insight \u2013 Marijuana&nbsp;<\/a> It is a must view for anyone serious about the health and well-being of citizens.<\/p>\n<p>For those interested in understanding the \u2018underbelly\u2019 of the broken marijuana market and the egregious misuse of medical marketing then you must view the important documentary <a href=\"https:\/\/smokescreenmovie.org\/\" target=\"_blank\" rel=\"noopener\">Smokescreen<\/a><\/p>\n<p>The Research and Communication Team @ Dalgarno Institute<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Informing the Public or the Public informing? In April 2019 headlines trumpeted that, Medicinal cannabis supply to reach new high with first-ever pot factory in NSW, so goes all such cannabis focused by lines these days, unhelpfully painting cannabis in a \u2018health\u2019 light. Of course, click bait phrases are engaged for further reading. However, it [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_wp_rev_ctl_limit":""},"categories":[46],"tags":[],"class_list":["post-2599","post","type-post","status-publish","format-standard","hentry","category-next-phase-platform"],"_links":{"self":[{"href":"https:\/\/www.dalgarnoinstitute.org.au\/wp_site\/wp-json\/wp\/v2\/posts\/2599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dalgarnoinstitute.org.au\/wp_site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dalgarnoinstitute.org.au\/wp_site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dalgarnoinstitute.org.au\/wp_site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dalgarnoinstitute.org.au\/wp_site\/wp-json\/wp\/v2\/comments?post=2599"}],"version-history":[{"count":0,"href":"https:\/\/www.dalgarnoinstitute.org.au\/wp_site\/wp-json\/wp\/v2\/posts\/2599\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.dalgarnoinstitute.org.au\/wp_site\/wp-json\/wp\/v2\/media?parent=2599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dalgarnoinstitute.org.au\/wp_site\/wp-json\/wp\/v2\/categories?post=2599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dalgarnoinstitute.org.au\/wp_site\/wp-json\/wp\/v2\/tags?post=2599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}