{"id":2930,"date":"2021-07-28T11:30:29","date_gmt":"2021-07-28T01:30:29","guid":{"rendered":"https:\/\/www.dalgarnoinstitute.org.au\/wp_site\/vaping-on-tiktok-a-systematic-thematic-analysis\/"},"modified":"2021-07-28T11:30:29","modified_gmt":"2021-07-28T01:30:29","slug":"vaping-on-tiktok-a-systematic-thematic-analysis","status":"publish","type":"post","link":"https:\/\/www.dalgarnoinstitute.org.au\/wp_site\/vaping-on-tiktok-a-systematic-thematic-analysis\/","title":{"rendered":"Vaping on TikTok: a systematic thematic analysis"},"content":{"rendered":"<p><strong style=\"background-color: inherit; color: inherit; font-family: inherit; font-size: 1rem; caret-color: auto;\">Introduction<\/strong><span style=\"background-color: inherit; color: inherit; font-family: inherit; font-size: 1rem; caret-color: auto;\">&nbsp;The rising popularity of TikTok among adolescents may influence their awareness and perceptions of e-cigarette use via user-generated content. This study aimed to examine how e-cigarette\/vaping-related videos are portrayed on TikTok.<\/span><\/p>\n<p><strong>Methods<\/strong>&nbsp;The nine most viewed hashtag based keywords were used to identify popular e-cigarette\/vaping-related videos on TikTok (n=1000) from its inception (earliest upload date: January 2019) to November 2020. Five researchers independently coded the number of views, likes, user category and theme.<\/p>\n<p><strong>Results<\/strong>&nbsp;A final sample of 808 e-cigarette\/vaping-related videos that met study criteria were included. Collectively, these videos were viewed over 1.5\u2009billion times, with a median view count of 1\u2009000\u2009000 (range 112\u2009900\u201378 600 000) and a median \u2018likes\u2019 count of 143\u2009000 (range 10\u2009000\u20131 000 000). A majority of the videos portrayed e-cigarette use&nbsp;<em>positively<\/em>&nbsp;(63%; collectively viewed over 1.1\u2009billion times).&nbsp;<em>Neutral<\/em>&nbsp;depictions of e-cigarette use were viewed a total of 290\u2009million times (24%) and&nbsp;<em>negative<\/em>&nbsp;depictions of e-cigarettes were viewed a total of 193\u2009million times (13%). The video themes included (not mutually exclusively): \u2018comedy and joke\u2019 (52%; total of 618\u2009million views), \u2018lifestyle and acceptability\u2019 (35%; 459\u2009million), \u2018marketing\u2019 (29%; 392\u2009million), \u2018vaping tricks\u2019 (20%; 487\u2009million), \u2018nicotine and addiction\u2019 (20%; 194\u2009million), \u2018creativity\u2019 (16%; 322\u2009million) and \u2018warning\u2019 (11%; 131\u2009million).<\/p>\n<p><strong>Conclusion<\/strong>&nbsp;Our findings illustrated that positively framed e-cigarette and vaping-related postings available without age restrictions on TikTok\u2014a rising video-sharing platform that is popular among adolescents\u2014have been viewed many times. Effective age restrictions are needed to reduce adolescents\u2019 potential exposure to videos that portray vaping positively.<\/p>\n<p><a href=\"https:\/\/tobaccocontrol.bmj.com\/content\/early\/2021\/07\/14\/tobaccocontrol-2021-056619\" target=\"_blank\" rel=\"noopener\" class=\"button\">View Research <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction&nbsp;The rising popularity of TikTok among adolescents may influence their awareness and perceptions of e-cigarette use via user-generated content. This study aimed to examine how e-cigarette\/vaping-related videos are portrayed on TikTok. Methods&nbsp;The nine most viewed hashtag based keywords were used to identify popular e-cigarette\/vaping-related videos on TikTok (n=1000) from its inception (earliest upload date: January [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_wp_rev_ctl_limit":""},"categories":[41],"tags":[],"class_list":["post-2930","post","type-post","status-publish","format-standard","hentry","category-isabella-list-updates"],"_links":{"self":[{"href":"https:\/\/www.dalgarnoinstitute.org.au\/wp_site\/wp-json\/wp\/v2\/posts\/2930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dalgarnoinstitute.org.au\/wp_site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dalgarnoinstitute.org.au\/wp_site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dalgarnoinstitute.org.au\/wp_site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dalgarnoinstitute.org.au\/wp_site\/wp-json\/wp\/v2\/comments?post=2930"}],"version-history":[{"count":0,"href":"https:\/\/www.dalgarnoinstitute.org.au\/wp_site\/wp-json\/wp\/v2\/posts\/2930\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.dalgarnoinstitute.org.au\/wp_site\/wp-json\/wp\/v2\/media?parent=2930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dalgarnoinstitute.org.au\/wp_site\/wp-json\/wp\/v2\/categories?post=2930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dalgarnoinstitute.org.au\/wp_site\/wp-json\/wp\/v2\/tags?post=2930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}