The Addictive Drug Industry Playbook Behind Cigarettes Is Now Selling Marijuana
A new book argues that tobacco companies wrote the original addictive drug industry playbook. It claims the marijuana industry has quietly copied that playbook, strategy for strategy. The book is Marketing Pleasure: How Addictive Drug Industries Tell Big Lies to Make Big Profits, by Sue Rusche. Her argument is simple. Every commercial industry built on […]
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