Gen Z Alcohol Consumption Surge Signals a Return to Prevention and Demand Reduction
Gen Z alcohol consumption is rising fast. For years, alcohol policy leaned on harm minimisation. It taught young people how to drink safely. It rarely encouraged them to delay drinking altogether. The new data suggests that approach has not worked.IWSR’s Bevtrac survey covers 15 major markets. It found that 74% of Gen Z now drink […]
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