“Abstract: This brief paper is a synoptic review of key implications of the pro-drug lobby’s decriminalisation reform endeavours. Specifically it looks at: what constitutes ‘normalisation’; what it affirms; and some of the debilitating consequences of the strategy of ‘normalisation’ of drug use. It also questions the legitimacy of this position in the light of the irrefutable evidence of the health and community harms of illicit drug use, causing damage to the health and wellbeing of both individuals and of society.”