Industrial epidemics, public health advocacy and the alcohol industry: lessons from other fields
INDUSTRIAL EPIDEMICS DEFINED: The concept of an epidemic associated with the commercialization of a dangerous product was first developed in the instance of tobacco [5,6]. Beatrice Majnoni d’Intignano [7–9] extended this concept to epidemics related to the consumption of commercial products (e.g. alcohol, illicit drugs, food, cars, guns). We further modified that concept to cover diseases