A new study published in the journal Alcohol & Alcoholism has found alcohol adverts commonly appeal to minors.
Half of 11 to 17-year-olds surveyed reacted positively to the adverts featuring Fosters and Smirnoff brands (53% and 52% respectively), and a third reacted positively to an advert featuring the Haig Club brand (34%). Among adolescents who had never consumed alcohol, associations were seen between positive reactions to the adverts and susceptibility to initiate alcohol use in the next year.
Facebook are a big part of the problem… Facebook Exposed: Harvesting Data of Minors For Big Alcohol Targeting
