A recent study led by researchers at the London School of Hygiene and Tropical Medicine (LSHTM) has uncovered concerning tactics used by alcohol-industry-funded digital tools, highlighting their role in covert marketing strategies. The research examined apps and websites in five English-speaking countries across the Western Hemisphere and found that these tools often spread misinformation and employed ‘dark patterns’—design techniques that manipulate users’ choices against their best interests.
The findings reveal significant disparities between alcohol-industry-funded tools and independent alternatives. Only 33% of the former provided accurate feedback compared to 100% for non-industry-funded resources. Alarmingly, 67% of alcohol-industry-funded tools failed to mention cancer risks, and 80% omitted information on cardiovascular disease. Additionally, 47% of these apps promoted narratives that favour the alcohol industry, encouraging consumption through techniques like priming nudges and social norming.
Dr Elliot Roy-Highley, a co-author of the study, emphasised the need for public awareness about the misleading nature of these apps. He stated that the findings indicate a deliberate attempt to obscure the risks associated with excessive alcohol use, echoing tactics previously employed by the tobacco industry. The researchers are calling for stricter regulations to protect consumers, suggesting that guidelines similar to those advising against tobacco industry-funded resources should also apply to alcohol-related tools.
Professor Mark Petticrew, another co-author, highlighted the importance of shining a light on these ‘dark apps’ to help inform future public health initiatives. As discussions continue on how to address these issues, the researchers hope that their framework will assist in screening digital tools for public use, ensuring they provide accurate health information.
The study underscores the pressing need for clearer labelling and consumer education regarding alcohol consumption, urging both the public and health professionals to be vigilant about the potential risks associated with alcohol-industry-funded apps.
This research highlights how the alcohol industry can be misleading, reminding us just how important it is to trust independent health sources for accurate information about alcohol consumption. It’s crucial for us to stay informed and make choices that genuinely support our health and well-being.
Source: Movendi
