From Executive Summary: This study finds that alcohol advertising deals are widespread in the AFL and NRL men’s competitions. The promotion of alcohol brands is spread across a number of channels, including merchandise, training and playing kit. However, alcohol advertising across the codes is not ubiquitous, with one team in each league having no commercial partnerships with alcohol companies, while a number of others have no major alcohol industry partners. This indicates that alcohol advertising deals are not a pre-requisite for success or popularity of AFL and NRL teams.

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